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Rixo 12-month campaign
Project Type
PR, Comms, Media planning
Data
2020
The 12-month campaign was prepared as a part of my Final Major Project at LCF. It captures a range of tactics compiled to achieve campaign's aims and objectives, identified through brand's Issues & Opportunities I have previously listed. The campaign has two main goals: to establish a stable position on the UK middle price range scene, as well as to venture to Danish market. Each tactic has been presented with great detail, budget and amplification plan.
What has proven the accuracy of the direction I have chosen is the fact that a month after me finishing this project, Rixo has announced their presence at Copenhagen Fashion Week (which is when my Copenhagen activations were hypothetically happening).
